EDWARDS CAREERS

Edwards School of Business Student Consulting

| Communication Plan Opportunities | Identify Business Opportunities | Management Consulting Opportunities | Market Plan Opportunities | Market Research Opportunities | Operations Management Opportunities | Process Analysis & Improvement

Interested in getting involved with class projects? Need student assistance? Whether at the undergraduate or graduate level, the Edwards School of Business offers courses where client involvement is critical to the student experience. Students engage with academic course concepts in the real world, while client organizations obtain important insight regarding various aspects of their business

Listed below are available Edwards’ courses that look for project involvement from the business community.

Communication Plan Opportunities

Strategic Communications Plan  (Full Client Specifications) - COMM 300

The Strategic Communications Plan (SCP) is a project for third-year students enrolled in COMM 300 in the University of Saskatchewan's Edwards School of Business.  Based on industry and stakeholder research and business knowledge shared by the client, student groups create an SCP for the client that includes a situation analysis, objectives , targeted audiences, key messages, strategy (including tactics, responsibilities, timelines, and costs), and measures of success.  The SCP focuses on external communications in the Saskatoon market and may be comprehensive in scope (day-to-day actions and relationships, including public relations) or focused (corporate social responsibility, crisis communications, environmental policies, diversity awareness).  Each student group presents its recommendations in a formal report; clients are free to use any or all of the SCP recommendations.

If you are interested in having students conduct this research for your business, please contact: 

Isobel M. Findlay, Ph.D.
Associate Professor, Department of Management & Marketing
Email: findlay@edwards.usask.ca

Integrated Marketing Communication Campaign (Full Client Specifications) - COMM 451

The Integrated Marketing Communication (IMC) Campaign is a project for fourth-year Marketing students enrolled in COMM 451.  Based on knowledge provided by the client, student groups create an IMC strategy for an organization that includes a situation analysis, target market selection, communication objectives, creative strategy, and media strategy.  The strategy focuses on advertising in the local Saskatoon market, but clients can request promotions and public relations help as well.  Each student group acts as a competitive agency and presents its ideas to the client; the client chooses the best strategy.  There is no charge for these projects; clients are required to have a local media budget to spend on advertising and promotions. 

For more information, click here.  Contact: bphillips@edwards.usask.ca

Identify Business Opportunities

International Business Team Project - COMM 340

This proposed research project intends to encourage the students to apply the knowledge they have learned in classrooms to a real life setting by working with real companies in identifying international business opportunities. The students shall form teams of 4-5 people. Each team would contact a company in Saskatchewan that they like to work with and develop an international business expansion feasibility analysis. The student team will first conduct secondary data collection of information on their chosen company from sources in the public domain. The student team will also compare the attractiveness of several countries based on public information. The second part of the study is to identify the opportunity that is appropriate for the client company. This will be based on the analysis of fit between the external environment and the internal factors, such as core competencies and resource endowments.

If you are interested in having students conduct this research for your business, please contact: 

David Di Zhang, Ph.D.
Associate Professor, Department of Management & Marketing
Telephone:(306) 966 5920, Fax: (306) 966 2516, email: zhang@edwards.usask.ca

Market Plan Opportunities

Strategic Marketing Plan - COMM 352

The Strategic Marketing Plan is a project for third-year Marketing students enrolled in COMM 352: Marketing Strategy. Based on knowledge provided by the client and extensive industry research, student groups create a full marketing plan for an organization that includes an executive summary; situation analysis; marketing objectives; segmentation, targeting, and positioning strategy; marketing mix strategy (product/branding, pricing, channel/logistics, communications); financials and forecasts; and metrics, implementation, and controls. Each student group presents its marketing plan to the client at the end of the term. There is no charge for these projects; clients are required to have a marketing budget.  Clients may be from across Saskatchewan.  

If you are interested in having students conduct this research for your business, please contact: 

Maureen Bourassa, Ph.D.
Assistant Professor, Department of Management & Marketing
Email: bourassa@edwards.usask.ca

Marjorie Delbaere, Ph.D.
Associate Professor, Department of Management & Marketing
Email: delbaere@edwards.usask.ca

Market Research Opportunities

Marketing Research - COMM 357

The aim of this course is to familiarize students with the principles and practices of marketing research methods.  Further to this goal, students are required to work with a real-life client to conduct a small scale, quantitative marketing research project.  This project involves survey research using a formal questionnaire, and can address any area of marketing provided it meets the ethical standards specified by the University of Saskatchewan.  Examples of past projects include concept tests, customer satisfaction and service quality studies, marketing mix assessments, and image measurement.

As the primary purpose of marketing research is to help managers make better decisions, students will work with the client to understand the decision-making environment and the client's information needs. Following this, students will develop the marketing research objectives, design a questionnaire, choose the data collection mode, select the sampling procedure, collect and analyze data, and prepare a written research report.  Client commitments include upfront meetings with the students, phone calls or visits to report progress or clear up issues, review of deliverables, and providing background data.  Since this is a learning activity for students, clients are advised that projects may deviate from what might be provided by a professional marketing research organization. 

For further information, please contact:

Dawn Dobni, Ph.D.
Associate Professor, Department of Management and Marketing
Telephone: (306)966-4794
e-mail: ddobni@edwards.usask.ca

International Marketing Team Project - COMM 456

This proposed research project intends to encourage the students to apply the knowledge they have learned in classrooms to a real life setting by working with real companies in identifying international business opportunities and developing a comprehensive international marketing plan. The students shall form teams of 4-5 people. Each team will identify a company in Saskatchewan that they like to work with. The student team will analyze the characteristics of the target country where the company wishes to expand into based on public information. The second part of the study is to develop the marketing plan that is appropriate for the client company. This will be based on the analysis of external environment and internal factors, such as core competencies and resource endowments. Based on the above understanding, students will make recommendations on key business decisions and marketing activities, i.e., the 4 P's. Students will place emphasis on advertising (promotion). The project report will include: A promotion concept, a bill-board ad, and a 30-second television commercial. Additional marketing elements are strongly encouraged.

If you are interested in having students conduct this research for your business, please contact:

David Di Zhang, Ph.D.
Associate Professor, Department of Management & Marketing
Telephone:(306) 966 5920, Fax: (306) 966 2516, email: zhang@edwards.usask.ca

Management Consulting Opportunities

 Management Control Systems - COMM 438

COMM 438 is a fourth-year course on Management Control Systems.  A management control system is generally defined as a set of policies, procedures, and analytical and evaluative tools and techniques that is designed to help employees achieve the organization’s vision, mission and objectives.  An accountant may refer to such a system as a planning and control system, whereas a human resources professional may call it a performance management system.  Elements of the system include governance, planning (and budgeting), decision making, performance measurement and evaluation (accountability), incentive systems and internal controls.

The proposed experiential learning project in this course, to be conducted under the supervision of the course instructor Dr. Suresh Kalagnanam, will involve groups of students studying one or more elements (components) of an organization’s management control system, identifying its strengths and weaknesses, and making recommendations.  In organizations where the control systems are less developed students will be required to identify potential gaps and suggest recommendations

The main deliverable is a project report due at the end of the semester (in early December 2012), a copy of which will be made available to your organization.

This is as much an academic project as it is a consulting project.  On the one hand students will learn how a system is put in place and how it works – the experience of the management and employees, who are part of the system, can provide valuable education to the student.  On the other hand students can examine and evaluate the system as a third-party observer.  They can then provide recommendations by drawing upon their theoretical/conceptual knowledge. 

Please note the following important details regarding the proposed project:

  • It will involve multiple visits to your organization by a student group, during September-October, to understand one or more elements (components) of the management control system currently existing in your organization.  Students will likely spend, on average, 8-10 hours in meetings to gather relevant data
  • Data will be collected through interviews with one or more key individuals, and by reading any available documentation regarding the system (e.g., a budgeting manual).
  • Students will be advised to avoid asking personal questions (such as how much bonus did you receive last year?).  However, students will be encouraged to ask questions regarding the strengths and weaknesses of the system as this will allow them to critically analyze it.
  • One critical component of this project is ‘ethics approval’ of student projects by the Edwards School of Business.  Students will be bound to comply with the ethical code of conduct governing such projects; additionally your organization may require students to sign a confidentiality agreement, which they will be required to comply with.

If you are interested in having students study and report on some part of your management control systems for your business, please contact:

Suresh Kalagnanam, Ph.D.
Associate Professor, Department of Accounting
Telephone:(306) 966 8404, , email: kalagnanam@edwards.usask.ca

Management Consulting Project (Full Client Specification)- COMM 448

This fourth year business course is designed to lead students through the management consulting process, including developing and presenting a consulting proposal and completing a consulting project. Students will learn how to specify business research questions, propose appropriate methods of researching the questions, analyze the results of the research, and present conclusions and recommendations. Real business clients are expected for each consulting group (may be two or more students in a group, depending on the size of the consulting project). The most common types of business research requested by clients have been marketing research studies, business plans, feasibility studies, and industry opportunity assessments.

If you are interested in having students conduct this research for your business, please contact:

"Call for Projects"
Edwards School of Business, 25 Campus Drive, Saskatoon, SK, S7N 5A7
Telephone:(306) 966 2558, Fax: (306) 966 2516, email: shyluk@edwards.usask.ca

Management Consulting Project (Full Client Specification) -MBA 992

This course is designed to lead students through the management consulting process, including developing and presenting a consulting proposal and then completing the consulting project. Students will learn how to specify business research questions, propose appropriate methods of researching the questions, analyze the results of the research, and present conclusions and recommendations. Real external business clients are expected for each consulting group (may be one or more students in a group, depending on the size of the consulting project), including students' employers. The most common types of business research requested by clients have been marketing research studies, business plans, feasibility studies, and industry opportunity surveys.

If you are interested in having MBA students complete a management consulting project for your organization, please contact:

"Call for Projects"
Edwards MBA Program
KW Nasser Centre
256-3rd Avenue South
Saskatoon, SK S7K 1L9
Fax: 306.966.8812
Tel: 306.966.8678
Email: mba@edwards.usask.ca

 

Operations Management Opportunities

Field Investigation in Operations Management (Course Description)- COMM 498

This course provides a hands-on experience for students interested in the practical application of operations management approaches.  Student groups will apply quantitative model-building, analysis and process improvement principles and tools to real problems facing local organizations.  Particular attention will be paid to setting up a project statement, determining particular project aims, identifying areas for improvement, clearly communicating with client organizations, establishing project milestones, applying appropriate analytical methods, preparing interim and final reports, and presenting results to clients.

For further information, please contact:

Keith Willoughby, Ph.D.
Associate Dean - Academic
Telephone: (306)966-2128
e-mail: willoughby@edwards.usask.ca

Process Analysis & Improvement Opportunities

Field Investigation in Operations Management (Course Description)- COMM 498

This course provides a hands-on experience for students interested in the practical application of operations management approaches.  Student groups will apply quantitative model-building, analysis and process improvement principles and tools to real problems facing local organizations.  Particular attention will be paid to setting up a project statement, determining particular project aims, identifying areas for improvement, clearly communicating with client organizations, establishing project milestones, applying appropriate analytical methods, preparing interim and final reports, and presenting results to clients.

For further information, please contact:

Keith Willoughby, Ph.D.
Associate Dean - Academic
Telephone: (306)966-2128
e-mail: willoughby@edwards.usask.ca