Learn about the possibilities of partnering
with an Edwards Experiential class.

Experiential Learning at Edwards

Experiential learning is learning by doing, or “hands-on” learning. Experiential learning is incredibly valuable to both the students working on the projects, and the companies for which the projects are completed. Students gain applicable and real-world experience, and the clients that engage these students receive creative solutions, new insights, and a greater wealth of knowledge and resources.

At the undergraduate level, Edwards School of Business offers a variety of experiential learning courses and initiatives. These enable students to reach their full potential and learn beyond the classroom, while partner organizations can gain assistance regarding various aspects of their business.

Partners in Learning

Experiential learning courses require client/partner involvement and create opportunities for students to use their skills, experience, and resources when assisting clients with project needs or by providing a meaningful service.

Partner benefits:

  • Shape the next generation of business leaders and develop meaningful connections with students
  • Evaluate potential future employees through projects and short-term assignments
  • Create brand-awareness and discussion of your organization in the classroom

Student benefits:

  • Enhanced understanding of B.Comm. course work
  • Ability to partner with, contribute to, and learn from the business community
  • Networking opportunities and potential to create connections for full-time employment after graduation

Get Involved

Over the past several years, Edwards has partnered with many organizations on experiential learning projects including large corporations, small businesses, cooperatives, and not-for-profits. Take a look at some of our courses below:

  • COMM 340 - Intro to International Business

    Introduction to the global setting in which international business decisions are made. In addition to the basic economic factors; socio-cultural, legal and political considerations are also examined. Students will examine factors which are relevant to decision-making in a wide range of international business functions (i.e. marketing, finance) and international business forms (i.e. export-import, foreign manufacturing, joint ventures). Students will complete an International Business Team Group Project where they will identify international business opportunities for a potential client. 

  • COMM 357 - Marketing Research

    This course is designed to provide students with a comprehensive understanding of the principles and practices of modern marketing research methods. Students will be introduced to the marketing research process and its role in operating modern organizations. Several tools, methods, measurements, statistics methods and data analysis techniques will be taught and applied throughout the course. A small-scale marketing research group project will allow students to formulate a problem, collect data and analyze it to provide deliverables to a real client.

  • COMM 447 - Entrepreneurship & Venture Development

    Students taking COMM 447 will learn processes and acquire skills required for the successful creation of new business ventures and the ongoing management of small businesses. Each student will create a comprehensive business plan during the class, and while doing so, they will gain a new appreciation for how integrated and mutually reliant the functional areas of operations, marketing, human resources, and finance are in a business venture. Students will pitch their business ideas during an end-of-class event. 

  • COMM 448 - Management Consulting Project

    This course is designed to lead students through the management consulting process, including developing and presenting a consulting proposal and then completing the consulting project. Students will learn how to identify specific business challenges, propose appropriate methods of researching these challenges, conduct analysis, and present conclusions and recommendations. Each consulting group (2 or more students) will work with an external client and be expected to manage the relationship with the client from start to finish. The most common types of business research requested by clients have been marketing research studies, marketing plans, business plans, feasibility studies, organizational reviews and industry opportunity surveys.

  • COMM 449 - Governance & Leadership Development Practicum

    This experiential course offers extensive leadership development opportunities through interactive seminars, multi-level mentorship relationships, and community-engaged learning via a not-for-profit Board internship placement. Students are paired with a community-based organization and designated Board Mentor for 8 months, during which time they will serve as non-voting active Board members. In-class seminars will provide relevant knowledge and skill development in areas such as governance, strategy, and leadership.

  • COMM 451 - Integrated Marketing Communications

    This course teaches students the basics of integrated marketing communications: advertising, sales promotion, and public relations. It is a how-to course; by the end of the semester, students will be able to develop a marketing communications campaign from strategic planning to measuring effectiveness. Along the way, we will brush up other skills such as teamwork, creativity, and presenting. In groups, students will have the opportunity in the course to pitch their own IMC campaign for a real client, and have it adopted by the client following the conclusion of the course.

  • COMM 456 - International Marketing

    This course examines the managerial aspects of international marketing activities of the firm. The various decision areas in marketing including marketing research, product policy, pricing, distribution and promotion are considered in an international context. The formulation and implementation of an integrated marketing plan will be taught to students throughout the course through examples and case analysis. The group project challenges students to create an internationally-focused integrated marketing campaign for potentially a real client. 

  • COMM 458 - Branding
    This course will teach students, through a hands-on approach, how to analyze, evaluate and manage a brand. Students will first understand the various theories of branding and how a brand is created and maintained. Through several case studies and discussions, students will examine and apply their knowledge of marketing strategy and branding to solve diverse scenarios for multiple brands. A group project, where students will work with a real client, allows students to experience the challenge in formulating a new brand through data collection, analysis and strategy recommendations. Students will have the opportunity to have their brand adopted by the client following the conclusion of the course.

Collaborate With Us Today

For more information, please contact:

Vince Bruni-Bossio, Director
Edwards School of Business
University of Saskatchewan
25 Campus Drive
Saskatoon, Saskatchewan, Canada
S7N 5A7

Call Us 306-966-4785 Email Us Download Brochure