The Betty-Ann Heggie Womentorship Foundation and the Edward’s School of Business are pleased to present a screening and panel discussion of the Sundance Film Festival’s “Miss Representation” (rated TV-14DL).

Tuesday March 6^th, 2012
The Broadway Theatre

• Doors open at 6:00pm for cocktail reception, networking;
• Screening starts at 7:00pm
• Panel discussion at 8:30pm

Moderated by:

• Betty-Ann Heggie – Former PotashCorp Senior VP and a member of Canada’s Top 100 Most Powerful Women Hall of Fame; founder, The Betty-Ann Heggie Womentorship Foundation

Panelists:

• Legendary broadcaster/journalist/newsanchor – News Talk Radio’s Richard Brown
• Long-time television news broadcaster – CTV Saskatoon’s Trish Cheveldayoff
• Assistant Professor of Management & Marketing, Edwards School of Business – Susan McDonald

Admission is free, however please RSVP at www.picatic.com/ticket/event977569

Written and directed by Jennifer Seibel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for women to achieve leadership positions and for the average woman to feel powerful herself.

In a society where media is the most persuasive force shaping cultural norms, the collective message that our young women and men overwhelmingly receive is that a woman’s value and power lie in her youth, beauty, and sexuality, and not in her capacity as a leader. While women have made great strides in leadership over the past few decades, the United States is still 90^th in the world for women in national legislatures, women hold only 3% of clout positions in mainstream media, and 65% of women and girls have disordered eating behaviours.

Stories from teenage girls and provocative interviews with politicians, journalists, entertainers, activists, and academics, like Condoleezza Rice, Nancy Pelosi, Katie Couric, Rachel Maddow, Margaret Cho, Rosario Dawson, and Gloria Steinem build momentum as Miss Representation accumulates startling facts and statistics that will leave the audience shaken and armed with a new perspective.

www.missrepresentation.org