Metrics, Measurement & Analytics

Metrics, Measurement & Analytics (Saskatoon, SK)
May 23, 2018 to May 25, 2018
Location : K W Nasser Centre (256 - 3rd Avenue South)

Registration will open this fall. Please see brochure below.



Learn how to evaluate the effectiveness of your organization's digital and social media investments by deploying the correct tools and measurement techniques

Introduction & Background:

Identifying the correct measures and understanding the best tools to evaluate these measures adds to the overall success of your organization’s digital and social media strategy.  Having the tools in place to evaluate the effectiveness of your digital and social media deployments enables you to continue investing in the techniques that are working, and modify those techniques that may not be performing at an optimal level.  It is not enough to generate reports about your digital and social media deployment.  It is important to use these reports to drive changes in your tactical deployment plan and improve the execution.  In essence, it is critical that organizations measure what matters and are making what matters measurable!

This Metrics, Measurement & Analytics Seminar focuses on providing participants with the knowledge and skills to allow them to evaluate their organization’s digital and social media deployments.  This seminar is designed to ensure that organizations are measuring the correct items; using the appropriate free and paid tools to provide  the actionable information needed and that the appropriate individuals in the organization have access to and the capability to act on the data.

Who Should Attend?

Anyone within an organization who needs to make strategic or tactical decisions regarding digital or social media deployments including management at all levels, content creators, web development and maintenance team members, social media team members, and customer response teams.

Key Learning Objectives:

For Individuals

• Learn what the correct metrics and measurements are for different goals and objectives and which tools are best for monitoring
• Be able to take advantage of the powerful capabilities of Google Analytics and Social Media monitoring tools to ensure timely access to data for an efficient response
• Learn what tools and techniques can help monitor appropriate conversations across channels as well as other public digital and social media channels

For Organizations

•    Understand the appropriate metrics and measurement techniques for supporting your organizational strategy
•    Ensure that everyone in the organization that needs ready access to key data has the access and the skills to execute on their findings
•    Understand the importance of an audit plan in guiding and directing changes in the organizations tactical deployment plan
•    Understand the importance of an audit plan in developing or refining an appropriate digital and social media strategy

6 Half-Day Modules Making up the 3-Day Metrics, Measurement and Analytics:


Module 1: Metrics & Measurement Strategy

Executing on a Digital and Social Media Strategy is not enough, you need to ensure that it is working effectively. This module focuses on WHAT should be measured and WHY to ensure your metrics are consistent with your strategy.


Module 2: Metrics & Measurement Tools

Metrics and measurement will only be effective if they are ‘easy’: easy to obtain, easy to report, and easy to understand.  In this module, participants will be introduced to a variety of tools that allow you to  track metrics, and assist in evaluation.


Module 3: Google Analytics

This module covers the proper deployment and utilization of Google Analytics, the most powerful FREE tool available to organizations today.  Not only does it provide data and insights for your website, but your social media and in-store interactions.


Module 4: Social Media Analytics

This module helps to ensure that your social media goals are achieved through utilization of the tools included in Facebook, Twitter, and LinkedIn as well as aggregators such as Simply Measured and Hootsuite to benchmark against your competitors.


Module 5: Social Listening Tools

This module will provide guidance on the appropriate tools to monitor conversations not only about your organization and brand, but also about your competition for market intelligence so you can respond and engage effectively.


Module 6: Acting on the Analysis

This module will provide you with the information needed to not only develop an effective audit plan, but to have the mechanisms in place to act appropriately to make the necessary improvements in Digital and Social Media deployments.

Enrollment Bonus: Participants will also be granted access to several free DSMP Online courses as well as premium courses valued at several hundred dollars.

Instructor Profile:

Lyle R. Wetsch

Lyle Wetsch

Lyle is the designer of the Digital & Social Media Program and the facilitator of all of the programs components.  He is currently an Assistant Professor of Marketing at Memorial University, NFLD and Chair in Teaching and Learning for the Faculty of Business Administration.

In addition to his work at Memorial University, he is actively involved in providing presentations and consulting with businesses on various elements of digital and social media through his company “Digital Marketing Consultants”.  He has assisted businesses and organizations with the development, design and implementation of their digital and social media strategies as well as serving on several advisory boards.  His work has received several international accolades.


Partnership Programming:

Edwards School of Business is proud to partner with one of the east coast's leading business school's in Canada, Memorial University, Faculty of Business Administration, Gardiner Centre in Newfoundland to provide this 3-Day Course.

Program Fees

$1,695 plus GST

  • Program fee includes course tuition, all course materials, lunches and refreshment, but not hotel accommodations.
  • University of Saskatchewan's liability is limited to reimbursement of paid tuition fees.
  • Cancellation received in writing at least 14 days in advance of the course start date will receive a full refund. Written cancellations received less than 14 days prior to the course will be subject to a $200 administration fee. Non-attendance (notification 24 hours or less) will incur full course tuition fee.
  • One free transfer is permitted, provided written notice is received at least 14 days in advance of the course start date.