Barbara Phillips

Professor

Room 172
PotashCorp Centre
25 Campus Drive
Saskatoon, Saskatchewan, Canada
S7N 5A7
Phone: 306-966-8440
Fax: 306-966-2516
Email: bphillips@edwards.usask.ca

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Biography

Barbara Phillips is Professor of Marketing at the University of Saskatchewan, where she teaches branding and advertising courses. She received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has won several teaching awards and has published in peer-reviewed journals, books, and conference proceedings, such as the Journal of Consumer ResearchJournal of Advertising and Marketing Theory. Along with Dr. Edward McQuarrie, she has received the "Best Article" award in the Journal of Advertising and the Dunn Award from the University of Illinois for "excellence in advertising research."

Teaching Evaluations

Summary of Quantitative Student Evaluations (Last Five Times Teaching the Course)

Comm 458
Branding
Comm 451
Marketing Communication
Comm 457
Popular Culture
92%
(2011-12)
95%
(2010-11)
95%
(2011-12)
92%
(2012-13)
90%
(2011-12)
94%
(2012-13)
92%
(2014-15)
81%
(2014-15)
95%
(2014-15)
92%
(2015-16 T1)
90%
(2015-16)
97%
(2015-16)
87%
(2016-17)
96%
(2016-17)
80%
(2016-17)

Note: The table reports the average score for the first 32 items of the SEEQ evaluation tool.