Barbara Phillips

Professor

Room 172
PotashCorp Centre
25 Campus Drive
Saskatoon, Saskatchewan, Canada
S7N 5A7
Phone: 306-966-8440
Fax: 306-966-2516
Email: bphillips@edwards.usask.ca

Biography

Barbara Phillips is Professor of Marketing at the University of Saskatchewan, where she teaches branding and advertising courses. She received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has won several teaching awards and has published in peer-reviewed journals, books, and conference proceedings, such as the Journal of Consumer ResearchJournal of Advertising and Marketing Theory. Along with Dr. Edward McQuarrie, she has received the "Best Article" award in the Journal of Advertising and the Dunn Award from the University of Illinois for "excellence in advertising research."

Teaching Evaluations

Summary of Quantitative Student Evaluations (Last Five Times Teaching the Course)

Comm 458
Branding
Comm 451
Marketing Communication
Comm 457
Popular Culture
89%
(2010-11 T2)
85%
(2009-10)
90%
(2010-11)
92%
(2011-12)
95%
(2010-11)
95%
(2011-12)
92%
(2012-13)
90%
(2011-12)
94%
(2012-13)
92%
(2014-15)
81%
(2014-15)
95%
(2014-15)
92%
(2015-16 T1)
90%
(2015-16)
97%
(2015-16)

Note: The table reports the average score for the first 32 items of the SEEQ evaluation tool.

Recent Publications

  • Barbara J. Phillips (2016), “The Scrapbook as an Autobiographical Memory Tool,” Marketing Theory, forthcoming.
  • Barry, Ben and Barbara J. Phillips (2016), “The Fashion Engagement Grid: Understanding Men’s Responses to Fashion Advertising,” International Journal of Advertising, 35 (3), 438-464.

  • Barry, Ben and Barbara J. Phillips (2016), “Destabilizing the Gaze Towards Male Fashion Models: Expanding Men’s Gender and Sexuality Identities,” Critical Studies in Men’s Fashion, 3 (1), 17-35.

  • Barbara J. Phillips, Jessica Miller, and Edward F. McQuarrie (2015), "Dreaming Out Loud on Pinterest: New Forms of Indirect Persuasion," International Journal of Advertising, 33 (4), 633-655.

  • Popa, Monica, Barbara J. Phillips, and Courtney Robertson (2014), “Positive Outcomes of Social Norm Transgressions,” Journal of Consumer Behaviour, 13, 351-363.

  • Barbara J. Phillips (2014), "Spokes-Characters: Assurance, Insurance, and Advice for Marketers" in Stephen Brown and Sharon Ponsonby-McCabe's Brand Mascots and Other Marketing Animals, Oxford, UK, Routledge, 165-174.

  • Barbara J. Phillips, Edward F. McQuarrie, and W. Glenn Griffin (2014), "The Face of the Brand: How Art Directors Understand Visual Brand Identity," Journal of Advertising, 43 (4), 318-332.

  • Barbara J. Phillips, Edward F. McQuarrie, and W. Glenn Griffin (2014), "How Visual Brand Identity Shapes Consumer Response," Psychology and Marketing, 31 (3), 225-236.

  • Edward F. McQuarrie, Jessica Miller, and Barbara J. Phillips (2013), "The Megaphone Effect: Taste and Audience in Fashion Blogging," Journal of Consumer Research, 40 (1), 136-158.

  • Edward F. McQuarrie, Barbara J. Phillips, and Steven Andrews (2012), "How Relevant is Marketing Scholarship? A Case History with a Prediction," Advances in Consumer Research 40, 342-348.

  • Barbara J. Phillips and Trina Sego (2011), "The Role of Identity in Disposal: Lessons from Mothers' Disposal of Children's Possessions," Marketing Theory, 11 (4), 435-454.
  • Barbara J. Phillips and Edward F. McQuarrie (2011), "Contesting the Social Impact of Marketing: A Re-Characterization of Women's Fashion Advertising,"Marketing Theory, 11 (2), 99-126..

  • Marjorie Delbaere, Edward F. McQuarrie, and Barbara J. Phillips (2011), "Personification in Advertising: Using a Visual Metaphor to Trigger Anthropomorphism,"Journal of Advertising, 40 (1), 199-129.

Research

I have several works in progress:

Barbara J. Phillips and Dionne Pohler (2015), "Understanding Union Advertising," Under review.

Barbara J. Phillips (2015), "Imagination in Marketing," In process.