Barbara Phillips

Professor

Ph.D. (University of Texas) MA (University of Texas) B.Comm (University of Manitoba)

306-966-8440 bphillips@edwards.usask.ca CV

Address
Room 172
25 Campus Drive, Nutrien Centre, University of Saskatchewan
Saskatoon, Saskatchewan, Canada, SK, S7N 5A7

Biography

Barbara Phillips is Professor of Marketing at the University of Saskatchewan and the Rawlco Editor of the Journal of Current Issues and Research in Advertising (JCIRA). She received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has published in peer-reviewed journals, books, and conference proceedings, such as the Journal of Consumer Research, Journal of Advertising and Marketing Theory. She was named Master Teacher by the University of Saskatchewan in  2012.