Edwards students design recruitment campaign
Release Date : September 28, 2012
Saskatoon - The Edwards School of Business at the University of Saskatchewan launched their 2012 advertising campaign that features marketing strategies created by business students.
“Who better to design a campaign for students than our own marketing students?” said Daphne Taras, dean of the Edwards School of Business. “They have professional-level skills. We prove our faith in them by entrusting them with our image.”
Teams of senior level undergraduate students competed to create this year’s campaign as part of the Advanced Advertising course taught by 2012 Master Teacher Award recipient Barb Phillips.
“In this class, students combined theories of how to be more personally creative with advice on how to develop great ad executions, and apply both to the important problem of attracting top high school students to Edwards School of Business,” Phillips said. “After this experience, students feel confident they are ready for the working world.”
A panel of judges chose a winning ad campaign created by students Leanne Smith, Jaden Dirk, Tara Larson and Cassie Wallace. The series uses the tagline ‘business is what you make of it’.
“Often students feel like they have to sacrifice what they love, like music, art, or a favourite sport, in order to get a ‘real’ job. We felt that loss of passion seemed a big issue,” said Wallace. “Many high school students don’t realize that business is a very broad category and allows for inclusion of these passions.”
The launch event coincided with the appearance of the winning ads on Saskatchewan buses and billboards, at Calgary LRT stations, and in the Edward School’s Thrive magazine. Spoken versions of the ads will also soon be heard on Saskatoon radio stations.
The Star Phoenix has published an article about the marketing campaign launch.