Course Descriptions, Timetable, Textbooks

Course Descriptions

EBAC 50: Marketing in Dynamic Environments - This course will invoke processes to analyze market opportunities, planning, implementing and controlling the marketing activities of the start-up venture. Advanced Strategic Marketing will be investigated through discussion of selected articles, case studies and other supporting material. Marketing practice is explored through case study analysis, development of a marketing plan, and guest speakers.

EBAC 51: Strategic Management and Implementation - Designed to enable students to initially view strategy formulation as a logical and rational process. This course will assist students in developing skills in the analysis of a firm’s financial, strategic and competitive position, their value proposition, the competitive environment, and in recommending a general competitive strategy.

EBAC 52: Venture Management - This course is designed to assist students in developing and understanding the skills and tools required in preparing and presenting a complete and professional business plan for a business entity. All aspects of the business plan are discussed, including operations, human resources, marketing and finance.

EBAC 53: Special Topics Seminar Panel - Students will be familiarized with a series of special topics, including themes such as Leadership, Innovation, International Affairs, Customer-centric Marketing, Services-based Marketing, Entrepreneurial Orientation, Personal Financial Planning, Negotiation, Sales Management and other relevant and current topics.

Timetable

Course Schedule for Term 1 (September - December) 2012/2013

Course Schedule for Term 2 (January - April) 2012/2013

Textbooks

EBAC textbooks can be purchased in person or online from the University Bookstore website.  Often, used textbooks can purchased at a reduced cost used at Browsers or the University Bookstore. Texts are also available at book exchanges in the fall, from students advertising online, or from posted ads on one of the many bulletin boards on campus.

To see the required texts for your classes, you can go to the “My Textbooks” box under your Academics Tab in PAWS, or you can search by class though the University Bookstore website.

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