Creating Impact through Branding & Advertising

Creating Impact through Branding & Advertising (Saskatoon, SK)
Feb 28, 2018 to Feb 28, 2018
Location : K W Nasser Centre (256 - 3rd Avenue South)
Now taking registrations for 2018. Please see brochure and online registration below for this pilot course.

Introduction & Background:

Every business and organization has a story to tell. However, deciding how to tell your story and how to communicate your message to the right target audience is often an overwhelming task. Organizations often don’t know how to use advertising, which advertising works, how to budget for it, or how to ensure they get a return on their investment. This course is for those who want a clear presentation on how to make decisions that make money and drive the bottom line. Participants will work on their own project, providing direction to move forward and take action on their branding and advertising strategy.

Key Learning Objectives:

  • What branding means for your business
  • Finding your story / creating clarity in messaging
  • Relating to your customer
  • Developing your message
  • Choosing the best advertising tools for your business and using them properly
  • The relationship between sales and advertising
  • Measuring and managing your branding and advertising

Instructor Profile:

Daria Malin, BComm

Daria Daria Malin is the owner of Boost Strategic Coaching and author of the book Hands-On Marketing; The Small Business Owner’s Guide to Advertising and Branding. Daria works alongside business owners to line up their marketing, branding and sales, becoming a trusted source of support, guidance, and accountability. Daria spent 16 years of her career in media advertising sales where she was instrumental in the success of hundreds of marketing campaigns and promotions. She has a Bachelor of Commerce degree from the University of Saskatchewan, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas; taught by Roy H. Williams; founder of the Academy and author of the bestselling Wizard of Ads book series.

Enrollment Bonus!

Receive a complimentary copy of the book Hands-On Marketing: The Small Business Owner's Guide to Advertising & Branding by Daria Malin.

Program Fees

$495 plus GST

  • Pilot Program fee includes course tuition, all teaching materials, lunches and refreshments.
  • University of Saskatchewan's liability is limited to reimbursement of paid tuition fee.
  • Participants may withdraw from a course at any time, however, a $100 administration fee will be charged for withdrawing from a course up to 5 days prior to course start date. No course refund will be processed after this time. Non-attendance does not constitute notice of withdrawal.
  • Fees subject to change without notice.