Introduction and Background
Every business and organization has a story to tell. However, deciding how to tell your story and how to communicate your message to the right target audience is often an overwhelming task. Organizations often don’t know how to use advertising, which advertising works, how to budget for it, or how to ensure they get a return on their investment.
This course is for those who want a clear presentation on how to make decisions that make money and drive the bottom line. Participants will work on their own project, providing direction to move forward and take action on their branding and advertising strategy.
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Key Learning Objectives
- What branding means for your business
- Finding your story / creating clarity in messaging
- Relating to your customer
- Developing your message
- Choosing the best advertising tools for your business and using them properly
- The relationship between sales and advertising
- Measuring and managing your branding and advertising
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Who Should Attend?
Business owners and marketing professionals who are actively involved in the advertising and marketing decisions for their business.
Sales and marketing professionals who want to connect the sales and marketing relationship.
New or existing marketing professionals who want to find or refine their brand story that connects with customers.
Individuals who want to set effective and measurable marketing plans that drive the bottom line.
For more information, contact
Rebecca Schweighardt
Learning and Development Specialist
306-966-7956
Email Me
Instructor Profile
Daria Malin, BComm
Daria Malin is the owner of Boost Strategic Coaching and author of the book Hands-On Marketing; The Small Business Owner’s Guide to Advertising and Branding. Daria works alongside business owners to line up their marketing, branding and sales, becoming a trusted source of support, guidance, and accountability. Daria spent 16 years of her career in media advertising sales where she was instrumental in the success of hundreds of marketing campaigns and promotions. She has a Bachelor of Commerce degree from the University of Saskatchewan, and is a graduate of The Wizard Academy Nontraditional Business School in Austin, Texas; taught by Roy H. Williams; founder of the Academy and author of the bestselling Wizard of Ads book series.
Enrollment Bonus
Receive a complimentary copy of the book Hands-On Marketing: The Small Business Owner's Guide to Advertising and Branding by Daria Malin.
Cancellation
University of Saskatchewan's liability is limited to reimbursement of paid tuition fees.
Cancellations received at least five (5) business days in advance of the course commencement date will receive a full refund. Cancellations received less than five (5) business days prior to the course commencement date will be subject to a $100 administration fee. Cancellations received less than two (2) business days prior to the course commencement date will be subject to full course tuition cost.
Non-attendance will incur full course tuition cost.
Fees subject to change without notice.
Program Transfers
One course transfer will be permitted without penalty if the cancellation request is received within fifteen (15) business days prior to the course start date. Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase. Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $300 administration fee.