Digital Content Creator

Part of the Digital and Social Media Program

Recorded Modules and Live Sessions

Recorded Modules released January 15, 2021
Live Sessions on March 4, 11 and 25, 2021


Introduction and Background

"The course provided a host of content creation options I didn't know existed. Lyle provided inspiration to get back to work and put some of them to use." - Craig Hemingway, City of Moose Jaw

Learn how to create the type of digital content that drives engagement, interest, and conversions for your organization. 

Success in the digital and social world today is all driven by CONTENT. Being able to create, edit and deploy content that appeals to your target audience is increasingly becoming a key part of many individuals within the organization. What was once the domain of graphic designers has now transcended the organizational structure. Today, being able to create, edit and deploy powerful content in real-time is becoming easier with user-friendly tools.

The Digital and Social Media: Digital Content Creator course focuses on generating a wide variety of content with an emphasis on video (recorded, live and 360), but also includes content surrounding images, audio, augmented and virtual reality as well as chatbots. 

Course Structure 

This program is delivered through recorded modules and live sessions.  Approximately half will be delivered through recorded modules and half delivered through live sessions. Participants can start the recorded content at any time but MUST be completed all of the recorded content before being invited and attending the live sessions. 

Once you have completed the recorded modules, you will be invited to the live sessions.   After each session, you will have a bit of ‘homework/application’ where you implement your learnings as you go. You MUST complete the recorded content before being invited to the live sessions and both the recorded content and live sessions are mandatory for your Certificate of Completion.  

  • Recorded content available anytime after January 15, 2021
  • Live Sessions:
    • March 4: 11:00 am - 1:00 pm
    • March 11: 10:00 am - 12:00 pm
    • March 25: 10:00 am - 12:00 pm

  • Recorded Modules & Live Sessions
    Optimizing your visual images for usage across a variety of platforms, each with their own specific and changing dimensions can be time-consuming and challenging without the correct tools and processes.  This module will provide you with techniques and recommendations that will streamline your processes allowing you to obtain better images in less time.
    Audio is an effective means of providing information, either through a stand-alone medium such as a podcast or as one of the most important elements of a video presentation.  This module will cover the various methods of capturing audio, optimizing it, and integrating it with your video elements effectively.
    Having an effective process to plan and shoot a video for rapid video deployment is a necessity with the increased importance of video content on social media. This module will provide guidance on an effective process to create and shoot video that your viewers will engage with including setup, planning, lighting, camera selection, format, and length choices as well as rapid deployment strategies. 

     Every digital media channel will have different video forms that must be optimized.  This module will immerse you into the wide variety of software and programs available to edit videos and prepare them for deployment.  This module takes you through a step-by-step post-production process for optimized content deployment along with best practices.   

    Engaging with your users is all about going live. Every major social media channel allows for live video which always receives the highest reach and engagement. This module will demonstrate the importance of live video for each platform and how to optimize content for your audience when you do not have post-production to make corrections. 
    Augmented Reality (AR) is content that allows you to incorporate online visual elements into the real world that your audiences are experiencing. Consumers are becoming more aware of AR and are expecting organizations to use the features to enhance their experience. This module immerses you into the tools to create your own AR content allowing you to enhance your traditional marketing efforts in an engaging manner.
    360-degree video allows you to create immersive video content that can be deployed on almost all social media platforms including mobile devices, desktop, and Virtual Reality (VR) headsets. This module will allow you to work with a variety of camera systems, social media platforms, and VR headsets to experience your work at its fullest. You will be introduced to software and techniques for capturing and editing 360-degree videos including 360 spacial audio. 
    Messaging is the preferred channel of communication between customers and organizations, yet most organizations are not communicating with customers on their preferred channels. One of the most significant advantages of messaging applications is the ability for a customized ‘chatbot’ to answer the routine questions freeing up your time to address more complex questions. This module will provide you with instructions on how to create and deploy your own chatbot across your messaging platforms.
    There are a wide variety of tools that can be used for your digital content creation at a variety of capabilities and price points.  This module will provide an ongoing platform for reviewing new tools that may help you create your content most effectively, addressing the pros and cons of each, and what tools would work best in different situations. 
    Conducting webinars can an effective way of engaging with your audience in a live format.  Screencasting allows you to easily capture content that you have on your computer, record it for later editing and deployment on a variety of platforms.   This module covers a variety of platforms and tutorials that you can use to easily include this content in your communications plan.


  • Who Should Attend?

    Business Owners of any size organization, managers, and professionals across all business functions who are involved in strategy development or tactical implementation.

    Individuals who want to expand their reach beyond traditional offline media platforms or basic digital marketing strategies. 

    Individuals holding management positions at all levels, content creators, web development and maintenance team members, social media team members, and customer response teams.

    Marketing professionals or Business Owners looking to improve their communication through paid and free digital advertising.

    Individuals wanting to understand the latest trends in digital marketing and effective targeting strategies to maximize ROI. 

Funding Available

Check out the funding opportunities available through the Canada-Saskatchewan Job Grant and Re-Open Saskatchewan Training Subsidy Program. 

*Multi-course certificate program; participants must enroll in three or more courses to meet time requirements for the Job Grant. Participants must enroll in the three programs to receive their Digital and Social Media Certificate within a 52 week period. 

January 15, 2021 to March 25, 2021
10:00 AM to 1:00 PM

Virtual Delivery

Program Fees

$1,295 plus GST

Includes course tuition and all teaching materials.

Registration Deadline

February 18, 2021

Course Planner

For more information, contact

Britney Graf

Marketing and Communications Coordinator

t: 306-966-4798


Instructor Profile

LyleLyle Wetsch, MBA, MSc. Mgmt

Lyle is the designer of the Digital and Social Media Program and the facilitator of all of the program's components.  He is currently an Associate Professor of Marketing at Memorial University, NFLD and Chair in Teaching and Learning for the Faculty of Business Administration with over 200 presentations and publications in the past 16 years. 

He has assisted businesses with the development, design, and implementation of their digital and social media strategic and tactical plans with his company, Digital Marketing Consultants. His work has received several international accolades.

Lyle's professional credentials include being a Google Partner, multiple Google certifications, Microsoft, Twitter, Hootsuite and Hubspot marketing and advertising certificates. 

Partnership Programming

Together with our partners, we continue to add value and enhance our educational experiences to our community through professional development and training in a supportive and welcoming environment.

This Edwards Executive Education program is proudly presented in partnership with The Gardiner Centre at Memorial University.


University of Saskatchewan's liability is limited to reimbursement of paid tuition fees.

Cancellations received at least ten (10) business days in advance of the course commencement date will receive a full refund. Cancellations received less than ten (10) business days prior to the course commencement date will be subject to a $200 administration fee. Cancellations received less than three (3) business days prior to the course commencement date will be subject to full course tuition cost.

Non-attendance will incur full course tuition cost.

Fees subject to change without notice.

Program Transfers

One course transfer will be permitted without penalty if the cancellation request is received more than ten (10) business days prior to the course start date. Program transfers within ten (10) business days of the course start date will be subject to a $200 administration fee.

Alternate program transfers may be approved dependent on course availability. Transfer requests must be scheduled within six (6) months of the initial purchase.

Applicants will be responsible for any price difference in program fees at the time of the request. Each subsequent transfer request will be subject to $200 administration fee.

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