Engage Edwards Students for Projects

Become a client for an undergrad business class

Welcome Employers

Interested in getting involved with class projects or community-based opportunities?  At the undergraduate level, the Edwards School of Business offers courses where client/partner involvement is critical to the student experience. Students engage with academic course concepts in the real world, while partner organizations obtain important insight regarding various aspects of their business.

The following courses look for project/community-based involvement from the business community:

  • Non-profit Governance - Board Internship

    Governance & Leadership Development Practicum – COMM 498 (Accepting applications: Spring 2017)

    This experiential course offers extensive leadership development, capacity building, and community-engaged learning opportunities via board internships. Students are paired with a not-for-profit board and designated mentor from September to April. During this time they serve as contributing (but non-voting) board members, while participating in interactive seminars throughout the year. The in-class seminars provide relevant knowledge and skill development in areas such as governance, strategy, risk, and board composition, with involvement from a team of expert faculty and partners.

    Students may also complete a deliverable for the board throughout the year - past initiatives have included developing a board orientation package, creating a board skills matrix for recruitment and development of board members, and presenting key governance observations to the board at the end of the year.

    If you are interested in having a senior business student join your board, and you have a board member who would like to be the student’s mentor, please contact:

    Chelsea Willness, PhD
    Assistant Professor, Department of Human Resources & Organizational Behaviour
    Phone: (306) 966-2822  email: willness@edwards.usask.ca
    Or visit Chelsea's faculty bio page for more information.

  • Identify International Business Opportunities

    International Business Team Project - COMM 340

    This proposed research project intends to encourage the students to apply the knowledge they have learned in classrooms to a real life setting by working with real companies in identifying international business opportunities. The students shall form teams of 4-5 people. Each team would contact a company in Saskatchewan that they like to work with and develop an international business expansion feasibility analysis. The student team will first conduct secondary data collection of information on their chosen company from sources in the public domain. The student team will also compare the attractiveness of several countries based on public information. The second part of the study is to identify the opportunity that is appropriate for the client company. This will be based on the analysis of fit between the external environment and the internal factors, such as core competencies and resource endowments.

    If you are interested in having students conduct this research for your business, please contact: 

    David Di Zhang, Ph.D.
    Associate Professor, Department of Management & Marketing
    Phone: (306) 966-5920  email: zhang@edwards.usask.ca

  • Branding

    Branding - COMM 458

    Branding is a course offered to fourth-year Marketing students. This course is a hands-on how-to class that requires marketing research, analysis and strategy recommendations that will teach students how to analyze, evaluate, and manage a brand. Students will learn branding theory and then how to apply it in real-world situations. Students will work as part of a team to develop a brand for a client. Each student group will act as a competitive agency and will present its ideas to the client; the client chooses the best strategy. There is no charge for these projects.

    For more information, please contact:

    Barbara Phillips, Ph.D.
    Professor, Department of Management & Marketing
    email: bphillips@edwards.usask.ca

  • Marketing Communication

    Integrated Marketing Communication Campaign - COMM 451

    The Integrated Marketing Communication (IMC) Campaign is a project for fourth-year Marketing students enrolled in COMM 451. Based on knowledge provided by the client, student groups create an IMC strategy for an organization that includes a situation analysis, target market selection, communication objectives, creative strategy, and media strategy. The strategy focuses on advertising in the local Saskatoon market, but clients can request promotions and public relations help as well. Each student group acts as a competitive agency and presents its ideas to the client; the client chooses the best strategy. There is no charge for these projects; clients are required to have a local media budget to spend on advertising and promotions. 

    For more information, please contact:

    Barbara Phillips, Ph.D.
    Professor, Department of Management & Marketing
    email: bphillips@edwards.usask.ca

  • Marketing Research

    Marketing Research - COMM 357

    The aim of this course is to familiarize students with the principles and practices of marketing research methods. Further to this goal, students are required to work with a real-life client to conduct a small scale, quantitative marketing research project. This project involves survey research using a formal questionnaire, and can address any area of marketing provided it meets the ethical standards specified by the University of Saskatchewan. Examples of past projects include concept tests, customer satisfaction and service quality studies, marketing mix assessments, and image measurement.

    As the primary purpose of marketing research is to help managers make better decisions, students will work with the client to understand the decision-making environment and the client's information needs. Following this, students will develop the marketing research objectives, design a questionnaire, choose the data collection mode, select the sampling procedure, collect and analyze data, and prepare a written research report. Client commitments include upfront meetings with the students, phone calls, or viisits to report progress or clear up issues, review of deliverables, and providing background data. Since this is a learning activity for students, clients are advised that projects may deviate from what might be provided by a professional marketing research organization. 

    For further information, please contact:

    Dawn Dobni, Ph.D.
    Associate Professor, Department of Management & Marketing
    Phone: (306) 966-4794  email: ddobni@edwards.usask.ca

      

    International Marketing Team Project - COMM 456

    This proposed research project intends to encourage the students to apply the knowledge they have learned in classrooms to a real life setting by working with real companies in identifying international business opportunities and developing a comprehensive international marketing plan. The students shall form teams of 4-5 people. Each team will identify a company in Saskatchewan that they like to work with. The student team will analyze the characteristics of the target country where the company wishes to expand into based on public information. The second part of the study is to develop the marketing plan that is appropriate for the client company. This will be based on the analysis of external environment and internal factors, such as core competencies and resource endowments. Based on the above understanding, students will make recommendations on key business decisions and marketing activities, i.e., the 4 P's. Students will place emphasis on advertising (promotion). The project report will include: A promotion concept, a bill-board ad, and a 30-second television commercial. Additional marketing elements are strongly encouraged.

    If you are interested in having students conduct this research for your business, please contact:

    David Di Zhang, Ph.D.
    Associate Professor, Department of Management & Marketing
    Phone: (306) 966-5920  email: zhang@edwards.usask.ca
  • Management Consulting

    Management Consulting Project - COMM 448

    This fourth year business course is designed to lead students through the management consulting process, including developing and presenting a consulting proposal and completing a consulting project. Students will learn how to specify business research questions, propose appropriate methods of researching the questions, analyze the results of the research, and present conclusions and recommendations. Real business clients are expected for each consulting group (may be two or more students in a group, depending on the size of the consulting project). The most common types of business research requested by clients have been marketing research studies, business plans, feasibility studies, and industry opportunity assessments.

    If you are interested in having students complete a consulting project for your business, please contact:

    Vince Bruni-Bossio, MBA
    Assistant Professor, Department of Management & Marketing
    Phone: (306) 966-2558  email: bruni-bossio@edwards.usask.ca

  • Operations Management
    Field Investigation in Operations Management - COMM 494 (not offered in 2016-17)

    This course provides a hands-on experience for students interested in the practical application of operations management approaches.  Student groups will apply quantitative model-building, analysis and process improvement principles and tools to real problems facing local organizations.  Particular attention will be paid to setting up a project statement, determining particular project aims, identifying areas for improvement, clearly communicating with client organizations, establishing project milestones, applying appropriate analytical methods, preparing interim and final reports, and presenting results to clients.

    For further information, please contact:

    Keith Willoughby, Ph.D.
    Interim Dean
    Phone: (306) 966-2128  email: willoughby@edwards.usask.ca
  • Social Cause Marketing

    Social Cause Marketing - COMM 450

    Groups of students develop a marketing plan for a non-profit client. As organizations search for solutions to bring about positive change on the “tough” problems in society, they are increasingly turning to the field of marketing for answers. Whether it’s motivating kids to get active to prevent obesity, curbing bullying, making recycling an automatic behaviour, or tackling issues such as poverty or homelessness, marketing offers an approach and toolkit designed to encourage behavioural change for good. This course provides students with practical marketing knowledge about how to create effective programs for promoting social causes.

    For more information, please contact:

    Monica Popa, Ph.D.
    Assistant Professor, Department of Management & Marketing

    Phone: (306) 966-2823 email: popa@edwards.usask.ca