Maureen Bourassa is an Assistant Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Her research is aimed at understanding respect – specifically, she studies the meaning and impact of respect in the context of stakeholder relationships, business-to-business relationships, and business-to-consumer relationships. Maureen’s other current research focuses on social responsibility and stakeholder engagement – how do socially responsible organizations successfully engage stakeholders, and what are the factors around adversarial stakeholder engagement? Her recent work in this area focuses on Saskatchewan’s nuclear sector as a research context. Her work has been published in the Journal of Public Policy & Marketing, the International Journal of Nonprofit and Voluntary Sector Marketing, the Journal of Historical Research in Marketing, and has been presented at numerous conferences.
2016-17: Comm 204 (Introduction to Marketing) and Comm 498 (Research-Based Strategy & Decision-Making)
2015-16: Comm 204 (Introduction to Marketing)
2014-15: Comm 357 (Marketing Research) and Comm 204 (Introduction to Marketing)
Bourassa, Maureen, Peggy Cunningham, Laurence Ashworth, and Jay Handelman (Accepted), “Respect in Buyer/Seller Relationships,” Canadian Journal of Administrative Sciences.
Berdahl, Loleen, Maureen Bourassa, Scott Bell, and Jana Fried (2016), “Exploring Perceptions of Credible Science Among Policy Stakeholder Groups: Results of Focus Group Discussions About Nuclear Energy,” Science Communication, 38 (3), 382-406.
Bourassa, Maureen, Kelton Doraty, Loleen Berdahl, Jana Fried, and Scott Bell (2016), “Support, Opposition, Emotion and Contentious Issue Risk Perception,” International Journal of Public Sector Management, 29 (2), 201-216.
Bourassa, Maureen A. and Abbey C. Stang (2015), “Knowledge is Power: Why Public Knowledge Matters to Charities,” International Journal of Nonprofit and Voluntary Sector Marketing, 21, 13-30.
Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2013), “Marketing as a Response to Paradox and Norms in the 1960s and 1970s,” Journal of Historical Research in Marketing, 5 (1), 47-70.
Jay M. Handelman, Peggy H. Cunningham, and Maureen A. Bourassa (2010), “Stakeholder Marketing and the Organizational Field: The Role of Institutional Capital and Ideological Framing,” Journal of Public Policy & Marketing, Special Issue “Stakeholder Marketing,” 29 (1), 27-37.
Maureen’s current research projects include:
- Bourassa, Maureen and Peggy Cunningham, “The Role of Respect, Power, and Emotion in Stakeholder Engagement”
- Bourassa, Maureen, Loleen Berdahl, Laura Hopkins, Jana Fried, and Scott Bell, “Respect, Knowledge, and Emotion in Stakeholder Engagement: A Nuclear Energy Perspective”
- Laurence Ashworth and Bourassa, Maureen, “Expressions of (Dis)Respect: Understanding Respect in a Consumer Context”