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David Williams

Acting Department Head

Associate Professor

Ph.D. (Cardiff University) Dip. M BSc. (Econ) Hons. (Cardiff University)

306-966-8423 williams@edwards.usask.ca

25 Campus Drive, Nutrien Centre, University of Saskatchewan
Saskatoon, Saskatchewan, Canada, SK, S7N 5A7


Stormy is a doctor and practitioner of shopping who currently teaches Introduction to Marketing, Retail and Digital Marketing and Integrated Marketing Communications.

His research activity primarily revolves around retail and digital marketing.


Williams, D.E., B. Pochipinski, M. MacDonald and J. Caulfield, “The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them,” Journal of Promotional Management, (forthcoming). https://www.tandfonline.com/doi/full/10.1080/10496491.2023.2279765

Williams, D.E, and B. Willick, "Co-shopping and E-Commerce: Parent’s Strategies for Children’s Purchase Influence," Electronic Commerce Research, https://link.springer.com/article/10.1007/s10660-023-09682-9

Williams, D.E. and S. P. Greenhalgh, (2022). “Pseudonymous Academics on Twitter: Authentic Tales from the Twitter Trenches” The Internet and Higher Education, 55 (October). https://www.sciencedirect.com/science/article/pii/S1096751622000264?via%3Dihub

Sanders, A., B.J. Phillips, and D.E. Williams, (2022) “Sound Sellers: Musicians' Strategies for Marketing to Industry Gatekeepers,” Arts and the Market, 12(1): 32-51. https://www.emerald.com/insight/content/doi/10.1108/AAM-02-2021-0003/full/html

Pankiw, S.A., B.J. Phillips, and D.E. Williams. (2021). “Luxury Brands’ Use of CSR and Femvertising: The Case of Jewelry Advertising.” Qualitative Market Research, 24(3): 302-325. https://www.emerald.com/insight/content/doi/10.1108/QMR-05-2020-0061/full/html

Williams, D.E., J.R. Sedgewick and J. Caulfield. (2021). “Looking Backwards to Move Forwards: Assessing the Informativeness of Mobile Shoppable Video.” The International Review of Retail, Distribution and Consumer Research, 31(2): 150-181. https://www.tandfonline.com/doi/abs/10.1080/09593969.2020.1838316

Williams. D.E., E.J. Nielsen, M.A. Morrison, and T.G. Morrison. (2019). “Challenges to Masculinity in a Feminized Digital Space: Men as Autonomous Online Agents on Pinterest.” Qualitative Market Research, 22(2): 180-199. https://www.emerald.com/insight/content/doi/10.1108/QMR-01-2017-0055/full/html

Williams. D.E. (2014). “Integrating the Conceptual Domains of Social Commerce: A Meta-theoretical Perspective.” The International Review of Retail, Distribution and Consumer Research, 24(4): 361-410. https://www.tandfonline.com/doi/abs/10.1080/09593969.2014.880935

Williams, D.E. (2009). “The Evolution of E-tailing.” The International Review of Retail, Distribution and Consumer Research, 19(3): 219-249. https://www.tandfonline.com/doi/abs/10.1080/09593960903233657

Williams, D.E. (1992), "Retailer Internationalization: An Empirical Inquiry", European Journal of Marketing, 26(8/9): 8-24. https://doi.org/10.1108/EUM0000000000641

Williams, D.E. (1992), “Motives for Retailer Internationalization: Their Impact, Structure and Implications,” Journal of Marketing Management, 8(3): 269-285. https://www.tandfonline.com/doi/abs/10.1080/0267257X.1992.9964196

Williams, D.E. (1991), “Differential Firm Advantages and Retailer Internationalization,” International Journal of Retail and Distribution Management, 19(4). https://www.emerald.com/insight/content/doi/10.1108/09590559110002446/full/html